Ofcom: only 50% of Millennial viewing via live TV

Ofcom: only 50% of Millennial viewing via live TV

Ofcom: only 50% of Millennial viewing via live TV

Among 16-24 year olds, only 50% of viewing is through live TV, according to Ofcom’s third review of public service TV broadcasting (the first review since 2008).

However, Ofcom asserts that public service broadcasters are well placed to take advantage of increased connectivity to engage with audiences in innovative ways, while the growth of online viewing also provides opportunities for PSB-like content to be delivered by non-PSB sources.

But challenges are emerging, and PSB needs to respond to changes in technology and viewer behaviour. Since 2008, investment in new UK content, including sports content, from the PSBs has fallen by around £440m in real terms, a decline of 15% between 2008 and 2014.

Broadcasters have met this challenge through a mixture of savings and changes to the types of programmes they make. As a result, the volume of new content remains high, with 32,491 hours of new UK programmes from the PSBs in 2014, compared to 33,981 hours in 2008.

Meanwhile, Ofcom reports that audience satisfaction has increased since 2008, up from 69% to 79% in 2014.

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