MOST POPULAR

News

Netflix usurps linear among 16-25 year olds

Netflix usurps linear among 16-25 year olds

Netflix usurps linear among 16-25 year olds

Among 16-24 year old viewers, online sources have replaced live shows as the “home base” for TV, with 40% using Netflix as their home base, while a mere 26% default to live TV, according to the latest results from Hub’s “Decoding the Default” study.

As for Millennials (age 18-34), they are equally likely to default to live TV (33%) and Netflix (31%)

Overall, live TV is still the single most common default source for viewers: 34% say Live TV is the first thing they turn on when they want to watch—higher than any other platform. However: that share is dropping significantly. In 2013, 50% of viewers named live TV as their default – 16 points higher than this year

Online sources now account for as much share-of viewing as live TV and DVR, combined. Across users of all TV platforms, viewers allocate 32% of their total TV viewing to live TV (down from 41% in 2013) and 15% to shows on their DVR (down from 21% in 2013). Online platforms now account for 46% of all viewing time (up from 34% in 2013)

The growth of Netflix and OTT in general in the US is a topic expected to dominate discussion at this year’s TV Xperience (October 6th-7th 2015, Hilton Times Square, New York), and something IP&TV News recently spoke to Ipsos analyst (and TV Xperience speaker) Gavin Bridge about in depth.

For booking and more info about TV Xperience (October 6th-7th 2015, Hilton Times Square, New York), click here

 

 

 

 

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?

Loading IPTV Tweets ...

INTERVIEWS