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Netflix updates TV apps for the first time in 2 years

Netflix updates TV apps for the first time in 2 years

Netflix updates TV apps for the first time in 2 years

Netflix has released its first major update to its TV applications since 2013.

Now when users select a title, it will start or resume playing while displaying key information to help confirm their choice.

Netflix says the idea is to allow the content speak for itself by providing a more immersive and cinematic experience that best represents the capabilities and expectations of today’s TVs.

“Video is a rich medium for storytelling and we’ve found bringing video playback into the content selection experience makes it easier to find something great to watch,” said Netflix in a blog post accompanying the announcement.

Netflix has already started rolling this out globally, and it will be available on eligible devices over the coming days.

Adam J Lowy, GM Advanced TV, DISH, will be delivering a keynote at this year’s TV Xperience (October 6th-7th 2015, Hilton Times Square, New York), ‘Competing in a Crowded Market: Business Strategies To Differentiate Your OTT Offering’Click here for booking and more info. 

 

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