MTG has increased its shareholding in Scandinavian multichannel network (MCN) Splay from 49% to 81%.
Splay’s content is currently generating over 120 million monthly views (up over 900% since the beginning of 2014) on its 430 YouTube channels. Splay’s video stars have 14 million subscribers on YouTube and over 50 million followers on Instagram.
“Thanks to our cooperation with MTG, we have gone from a basement company to the market leader in our home markets,” comments Vigor Sörman, Founder and CEO of Splay. “MTG’s continued investment in Splay makes it possible for us to continue building our brand, develop our talents, and accelerate our international expansion. We look forward to continuing to work with MTG to build the digital media house for the next generation of content creators.”