On mobile alone, YouTube reaches more 18-to-49-year-olds in the US than any US cable network, according to Omid Kordestani, Google’s chief business officer.
Kordestani, commenting during the tech monolith’s second quarter earnings call last week, added that, in its wider efforts to “reinvent the television experience for the digital age,” the video sharing platform was showing “strong momentum.”
“The number of users coming to YouTube, who start at the YouTube homepage similar to the way they might turn on their TV is up over three times year-on-year,” he explained, “plus once users are in YouTube, they are spending more time per session watching videos, on mobile the average viewing session is now more than 40 minutes up more than 50% year-over-year.”
Significantly for Google, Kordestani stressed that various new YouTube advertising initiatives were bearing fruit.
“The number of advertisers running video ad on YouTube is up more than 40% year-over-year and for our top 100 advertisers, the average spend per advertiser is up over 60% year-over-year… and as advertising increasingly shifts towards programatic buying brands can now easily buy TrueView ads programatically through DoubleClick Bid Manager.”