The beta version of BARB’s TV Player Report is to be released in September.
The TV Player Report will provide official figures on the level of viewing to on-demand and live-streamed content through online TV Player apps, the first set of BARB data to focus on viewing that takes place on computer devices such as laptops, desktops, tablets and smartphones.
“We’re excited to be introducing our customers to the TV Player Report,” comments Justin Sampson, Chief Executive at BARB. “It’s a significant innovation from BARB and the result of close collaboration with broadcasters. At its heart is the generation of a census-level dataset that will provide our customers with a gold standard measure of online TV viewing.”