Amazon unveils own version of Cast: ‘Fling SDK’

Amazon unveils own version of Cast: ‘Fling SDK’

Amazon unveils own version of Cast: ‘Fling SDK’

Amazon has unveiled the Amazon Fling SDK, a cross-platform toolkit that enables mobile developers to build rich multi-screen experiences with Amazon Fire TV.

The SDK allows sending video, audio and images from iOS, Android or Fire OS mobile apps to Amazon Fire TV, in a fashion that mirrors Google’s Cast functionality: with the SDK, users can “fling” media content to Amazon Fire TV and leverage two-way communication between Amazon Fire TV and mobile apps to create engaging second screen experiences.

When viewers are using the app on the iOS, Android or Fire device, they’ll see the Amazon Fling icon appear: they can then touch the icon and then send the content to their Amazon Fire TV.

“You don’t need to explain how to fling your content,” explains Amazon in a statement. “The entire experience happens within the app, making it intuitive for your customers. Customers can start the experience from mobile and then later control the playback with both your app and their Amazon Fire TV remote – whichever is most convenient.”

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