The latest research from Futuresource Consulting has found that 20% of iPhone users intend to purchase an Apple Watch in the next 12 months.
In the USA in particular, both iPhone penetration and Apple Watch acquisition propensity are high. However, the UK, where iPhone penetration is also high, and where there is traditional enthusiasm for new Apple products, has the lowest level of interest for Apple Watch.
Futuresource believes that the Apple Watch will be a big contender in the gifting market, especially as the range of available personal devices for this sector has reduced, due to the functions of a number of traditional consumer electronics devices absorbed into smart phones.
“The launch of Apple Watch is likely to have a huge impact on the smart watch market,” comments Simon Bryant, Associate Director of Consumer Electronics, Futuresource Consulting. “The gifting market for Apple Watch will be particularly interesting. Tablets have been a key new gifting product over the last three years, yet with a saturated market for tablets, Apple Watch is likely to be a timely newcomer.”