HBO NOW, HBO’s internet-only service, is heading for all of Verizon’s digital platforms, including to more than 100 million Verizon Wireless customers and other consumers with handsets and/or tablets.
The standalone OTT is immediately available to all Verizon standalone broadband customers, including FiOS and high-speed internet customers, for a 30-day free trial. HBO content will also be coming soon to Verizon’s upcoming mobile video platform.
“Our customers want choice in accessing premium content when and where they desire, on a variety of devices,” said Ben Grad, executive director of content strategy and acquisition for Verizon. “HBO NOW brings compelling content and choice to Verizon broadband customers today – and exciting possibilities for HBO content within Verizon’s pending mobile video service.”
Ralf Jacob, CRO, Verizon Digital Media Service, will be presenting at this year’s TV Xperience (October 6th-7th 2015, Hilton Times Square, New York) on ’Meeting The Demands Of Multi-Tasking Viewers With A Multi-Platform Strategy’