WWE today launched UpUpDownDown, a new YouTube channel focusing on the world of video gaming.
WWE already has a powerful presence on YouTube, having served more than 5 billion video views in the last 12 months and boasting more than 6.4 million subscribers, making it the No. 1 Sports channel on the platform ahead of the NBA, MLB, NFL, NHL, ESPN and NASCAR.
“By leveraging WWE’s massive influence on YouTube and tapping into a content vertical that scores highly among our fans, we’re poised to make an immediate impact with this new channel,” says Lisa Fox, WWE Executive Vice President, Content. “We’re confident that UpUpDownDown will entertain not only WWE fans, but gamers everywhere.”