New research has forecast that Wi-Fi networks will carry almost 60% of smartphone and tablet data traffic by 2019, reaching over 115,000PB (Petabytes) by 2019, compared to under 30,000PB this year – representing almost a four-fold increase.
The new research – Mobile Data Offload & Onload: Wi-Fi, Small Cell & Network Strategies 2015-2019 – found that mobile data offload, [data migration from a mobile network to a Wi-Fi network], offers several key benefits to industry stakeholders. Offload not only addresses the issue of patchy coverage, but also has the potential for the creation of new services such as VoWi-Fi (Wi-Fi Calling) and to increase the usage of existing 3G/4G services.
However, the research cautioned that Wi-Fi offload brings challenges to Operators of effective deployment and ROI.
“Operators need to deploy own Wi-Fi zones in problematic areas or partner with Wi-Fi hotspot operators and aggregators such as iPass and Boingo”, explains research author Nitin Bhas.
Additionally, operators are also converting residential customers to community hotspot providers, especially in the US. According to Wi-Fi service provider iPass, there were nearly 40 million community hotspots in 2014 and expects this to more than double this year to nearly 90 million.