Total time spent viewing Free on Demand (FOD) television content increased 22% over the last year, with 32.8 million more hours per month watched in Q1 2015 than two years ago, according to the “State of VOD: Trend Report” from Rentra.
Indeed, since Rentrak started issuing the report five years ago, findings show that time spent watching Broadcast Primetime on Demand has doubled.
“Much has been written about the movement from TV to digital viewing, however, Rentrak shows that while live TV viewing is slightly down, television viewership is largely unchanged as more viewership is occurring on DVR and VOD over 28 days,” explains Rentrak’s Corporate President Cathy Hetzel. “With 100% of all primetime series shows now available on VOD, consumers know that favourite shows will be available when they want to watch. The water cooler effect is also driving higher usage as consumers now have the opportunity to watch shows they hear about, from the first episode on.”