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The new normal: 92% admit to binge viewing

92% admit to binge viewing

92% admit to binge viewing

Advanced TV specialists TiVo has revealed results from its second annual TiVo Spring 2015 Binge Viewing Survey.

Binge viewing, defined as viewing more than three episodes of a series in a day, has continued its meteoric rise in both perception and popularity. Negative perception of binge viewing has greatly decreased, to only 30 percent of respondents (versus 53 percent just two years ago).

Overall, 92 percent of respondents reported binge viewing at some point, demonstrating that binge viewing is a new norm.

This year, consumers are loving original content being produced by Netflix. House of Cards and Unbreakable Kimmy Schmidt come in as the most recently binged shows.

Of those surveyed, 66 percent of season bingers use Netflix to watch their favourite programming in bulk. Season bingers are defined as viewers watching an entire season, or more, of a specific program within a few weeks. 

Respondents cited the desire to “catch up” on TV (28 percent) and “only having learned about the show after many episodes had already aired” (17 percent) as their top drivers for binging. 32 percent deliberately put off watching an entire season of a show until they can watch the whole season at once, a slight increase from the 2014 survey.

 

 

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