Study reveals strong European appetite for smart home

Stuart Sikes

Stuart Sikes

According to new research from Parks Associates, one in four broadband households in the UK, Spain and Germany find at least one smart home device “very appealing.”

Among European broadband households, 17% in Germany, 22% in Spain, and 24% in the UK find a smart thermostat very appealing. However, EU households overwhelmingly prefer systems over individual devices, so interoperability will be a key challenge alongside building consumer awareness.

“Smart home adoption in Europe can be maximized by offering consumers both individual devices and systems that include multiple devices,” said Stuart Sikes, President, Parks Associates. “Creating attractive and easy-to-use smart devices such as smart thermostats can be an easy entry point for consumers, service providers, and equipment manufacturers, but companies need to ensure their offerings are interoperable and expandable in order to fit within the larger smart home system.”

Overall, the prevalence of high-speed connections will drive the expansion of the Internet of Things in the European connected home. According to Parks Associates, there were 721 million broadband households worldwide in 2014, and that number will reach 972 million by 2019.

Parks Associates have also confirmed that Mario Moura, General Manager, Home Comfort & Energy Systems EMEA at Honeywell, will be giving a keynote address at CONNECTIONS Europe – IoT: Connected Entertainment and the Smart Home (November 10-11, 2015, Amsterdam).

Closer to hand, confirmed speakers at next week’s Smart Home World (23 – 24 June 2015 Royal Garden Hotel, London) include Cisco, Intel, British Gas, and Telefonica among others. Click here for more info.

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