RTL Group has announced the creation of the RTL Digital Hub, a dedicated team for the development of investments in the areas of multi-channel networks and digital advertising sales.
The RTL Digital Hub will maximise the value of this highly complementary portfolio of digital video businesses to further strengthen RTL Group’s leadership position in a high growth market. RTL Group currently generates more than 7.0 billion online video views per month.
“The creation of the RTL Digital Hub underlines our strategic goal to become a global force in online video and to further increase our presence in North America,” comments Anke Schäferkordt and Guillaume de Posch, Co-CEOs of RTL Group. “With our recent investments in North America – BroadbandTV, StyleHaul and SpotXchange – we’ve reached critical mass in online video. Now we will bundle our efforts to develop our rapidly growing reach in this area into a more significant and profitable third pillar of RTL Group.”