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OTT partnerships drive SDP deployments

OTT partnerships drive SDP deployments

OTT partnerships drive SDP deployments

In a survey of 21 convergent, mobile and cable operators, IHS found that nearly half of respondents identified supporting partnerships with OTT providers and better monetization of subscriber data as very important drivers behind their service delivery platform (SDP) deployments.

In addition, the majority of respondents have deployed their SDPs on-premises with commercially-available hardware, though virtualized deployments on shared hardware and via an internal cloud are most likely to be under evaluation

Consequently, support for deployment on commercially-available hardware came in relatively high on the list of key criteria for SDP suppliers, although product reliability and support capabilities topped the list

“Operators continue to deploy long-standing use cases such as messaging and single sign-on via their SDPs, but they are increasingly looking to expand the capabilities the SDP to support new use cases including partnerships with OTT providers and better monetization of subscriber data,” comments Shira Levine, research director for service enablement and subscriber intelligence at IHS.

Oracle was the SDP supplier cited as a leader by a majority of survey participants, with Ericsson and Huawei following closely behind.

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