Telstra-owned analytics vendor Ooyala has acquired Nativ, a provider of cloud-based media logistics and workflow software and services.
Nativ is Ooyala’s second acquisition within the last nine months, following its purchase of European video ad tech provider, Videoplaza, last October.
Ooyala says this new acquisition is part of its multi-phase strategy to deliver the most comprehensive, data-driven personalized TV and video platform.
“The new TV marketplace can’t be serviced by legacy broadcast business systems,” comments Jay Fulcher, president and chief executive officer for Ooyala. “New data-driven technologies and services will transform the way broadcasters, media companies and brands operate in the era of multi-screen consumption. A transformation of this scale represents massive opportunity for the innovators that can drive new, future-proofed standards.”