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NSR: SD still has huge growth potential

NSR: SD still has huge growth potential

NSR: SD still has huge growth potential

According to NSR’s most recent study, Linear TV via Satellite: DTH, OTT and IPTV, 8th Edition, Standard Definition (SD) still has strong growth potential in developing regions – despite the hype surrounding 4K.

When looking at developing regions (defined as Central and South America, Middle East/North Africa, Sub-Saharan Africa, South Asia, and Southeast Asia), the number of DTH channels available to consumers is expected to show strong increases to 2024, from approximately 7,300 to just over 12,700 DTH channels.

Of the nearly 5,400 channels to be added in these regions to 2024, over 78% will be Standard Definition, with similar trends for Video Distribution.

In more developed regions such as North America, growth is primarily derived through increasing ARPUs. This results in a transition from basic to premium channel packages, and a reduced SD TPE capacity of -3.1% CAGR from 2014 to 2024 for DTH and flat growth for video distribution. However, in developing regions, growth is primarily driven by increasing subscriber numbers, resulting from increased economic growth and households purchasing their first TV sets.

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