Within two months of its local launch, over a million Australians across 400,000 households had signed up to Netflix, the latest Streaming Video On Demand (SVOD) data from Roy Morgan Research shows.
Netflix launched in Australia on March 24, although some estimates say as many as 200,000 Australians may have previously signed up to the service, using geo-blocks to stream US or UK content.
Officially, however, in April, 766,000 Australians in 296,000 homes were subscribed. By May, this had grown to 1,039,000 in 408,000 households.
The $40billion US giant has clearly taken an early lead in the new world of on-demand subscription television in Australia, securing over ten times more subscriptions than its nearest (and locally owned) competitors.
By May, just 97,000 Australians were subscribed to Presto, from Foxtel and Seven West Media; 91,000 had Stan, which Nine Entertainment and Fairfax Media launched in January; 43,000 had Quicklix, the long-established ASX-listed former DVD-delivery service (just like Netflix once was); and 40,000 had Foxtel Play, the streaming version of its Pay TV.