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Mobile first (serve): Wimbledon and IBM double up

Mobile first (serve): Wimbledon and IBM double up

Mobile first (serve): Wimbledon and IBM double up

IBM and The All England Club, Wimbledon, today revealed a combination of digital innovations for the world famous tennis championships.

These include redesigned wimbledon.com and mobile apps.

The new website provides real-time live scores integrated alongside live and on-demand video, infographics and exclusive insights: the redesign by IBM Interactive Experience “breaks the mold” of event websites and delivers a uniquely cohesive experience, whether on desktop, tablet or mobile.

Available for Apple iPhone, iPad and Android devices, the apps provide instant access to scores, player information, match analysis and video, and now have an offline mode for fans to continue browsing when on-the-go.

“With help from IBM, we are providing a world class digital experience with the best real time content to fans of The Championships,” says Mick Desmond, Commercial & Media Director at the AELTC. “This allows them to get closer to all the action across all of Wimbledon’s 19 courts, no matter where they are, or what device they’re using.”

 

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