According to new research from TDG, Latin America is poised to become a significant market for OTT video, with use especially prominent among younger adults.
By 2025, TDG forecasts that consumers between the ages of 18 and 34 will account for 65% of all OTT viewing, with OTT set to account for 25% of all video viewed in the region overall, generating US$8 billion in annual revenue.
“Much is said about the rise of US Millennials and the impact they will have on video viewing,” says Joel Espelien, senior analyst and author of TDG’s new report, El Futuro de TV – OTT Video in Latin America, 2015-2025. “But few understand that these same demographic trends are creating tremendous opportunities for OTT vendors in international markets, Latin American in particular.”
This opportunity is not lost on Netflix, which first entered the Latin American market in 2011 and is now available in 43 countries across the region. The company has recently invested heavily in original Spanish-language content specifically designed for this emerging market.