The Orange TV Group is to use Elemental video processing to expand and enhance its Indonesian Genflix over-the-top (OTT) content delivery service.
Genflix, which launched in September 2013 as Indonesia’s first OTT service, will employ Elemental Live and Elemental Server to provide subscribers a smooth and uninterrupted viewing experience while watching Genflix’s six linear channels and premium video-on-demand offerings.
“OTT does not have a single standardized delivery technology, digital rights management, or standardized consumption devices compared with direct-to-home broadcast services. Genflix needs flexibility to serve this complex market,” comments Bobby Sidharta, Chief Technology Officer of Orange TV. “Elemental has the right technology to meet these needs while taking our future growth plans into account. It has also proven easy to integrate and easy to operate.”