EE has unveiled the world’s first 4G connected action camera – the 4GEE Action Cam, part of a new ‘connected strategy’.
4GEE Action Cam will allow users to broadcast HD video content live and on the go to smartphones and tablets. It will be the first in a range of 4G ‘connected’ devices planned from EE in 2015, all designed to take advantage of EE’s superfast 4G mobile network.
“Over the past two years we’ve witnessed how 4G connectivity has changed behaviour and instilled a desire to connect and communicate instantaneously when out and about,” explains Olaf Swantee, CEO, EE. “We’ve introduced our ‘connected strategy’ as we understand our customers not only want superfast coverage, they want products that give them the very best experiences, coupled with the most innovative and exciting ways in which to share them.”