Digital TV penetration climbs to 67.2%

Digital TV penetration climbs to 67.2%

Digital TV penetration climbs to 67.2%

About 455 million digital homes were added around the world between end-2010 and end-2014, according to a new report from Digital TV Research.

This took the digital TV household total for the 138 countries covered in the Digital TV World Databook report to 1,045 million. Digital TV penetration climbed from 40.5% at end-2010 to 67.2% by end-2014.

Of the digital TV household additions between 2010 and 2014, 287 million were in the Asia Pacific region; more than doubling its total to 513 million. China became the largest digital TV household nation in 2010, rising to 285 million digital TV homes (27% of the world’s total) by end-2014.

Meanwhile, the number of pay-TV subscribers (analog and digital) reached 878 million by 2014, up from 718 million in 2010. Asia Pacific increased by 106 million – or two-thirds of the global additions – during this period to bring its total to half a billion. North America (111 million) was the second largest region, although its 2014 figure was lower than in 2010.

China had the most pay-TV subs by end-2014 (254 million, up by 59 million on 2010). India added 28 million pay TV subs, with Brazil (10 million more), Mexico (6 million) and Indonesia (4 million) also showing strong growth. However, pay-TV subscriber numbers fell in Italy, the US and France.

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