Digital ad spend to surpass broadcast this year

Digital ad spend to surpass broadcast this year

Digital ad spend to surpass broadcast this year

Posted by George Silva

FTI Consulting has forecast that core online advertising will surpass broadcast television’s long-held dominance of media ad spending in 2015 and will become the single largest ad class by next year.

According to its annual study, U.S. Media Industry Forecast, the firm’s Media & Entertainment experts believe core online advertising will climb from $37.5 billion in 2014 to $41.8 billion this year and $55.6 billion by 2018.

The estimated annual growth rate of 10.3 percent for digital ad spending forecast by the Media & Entertainment team stands in sharp contrast to a projected 4.2 percent average annual increase for the broadcast sector over the same five-year period. Broadcast ad revenues are expected to rise minimally in 2015 to $38.9 billion and to $45.5 billion by 2018.


We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?