Ericsson has signed a multi-year broadcast and media services deal with BT Sport to help launch three new television channels and an interactive red button service in the UK.
Ericsson will be responsible for designing, building and running BT Sport Europe, free-to-air service BT Sport Showcase, and BT Sport UHD. BT Sport UHD will be the first ultra-high-definition channel to launch in the UK and will feature live football and other premium content.
Ericsson will also help to deliver BT Sport’s new BT Sport Extra red button service, which will enable viewers to choose between eight UEFA games broadcast live simultaneously – including UEFA Champions League and UEFA Europa League games.
As part of the deal, BT Sport has also extended Ericsson’s existing six-year contract for BT Sport 1 and 2 by an additional three years. This contract includes playout and media management services and access services for both channels.
“BT Sport’s UEFA Champions League coverage sets out to bring viewers the best ever experience of football’s leading club competition,” comments Jamie Hindhaugh, COO, BT Sport and BT TV. “Our 4K coverage of the UEFA Champions League alongside other competitions will bring a truly cinematic experience into fans’ living rooms.”