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BBC awards major playout services deal to Ericsson

Bal Samra

Bal Samra

Ericsson has signed a seven-year playout services contract with the BBC.

Playout services include the technology and operations that allow broadcasters to deliver programs to audiences through network, linear television channels.

“This is a very good outcome for the BBC which meets all our objectives – guaranteeing quality, flexibility and innovation in a commercial deal which provides excellent value for money,” says Bal Samra, Managing Director, BBC Television says. “By extending our partnership with Ericsson we have secured the future delivery of these broadcast-critical services and delivered significant savings for the BBC.”

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