According to the latest worldwide tablet report from Futuresource Consulting the emergence of low-cost Android devices are causing a dilution of Apple’s market share.
The introduction of lower-priced iPads, and the aggressive PC brand pricing strategy has made the average tablet price fall dramatically between 2010 and 2014.
In spite of continued growth in shipment volume throughout the forecast period within the report, Futuresource anticipates the slowing of retail value growth in the worldwide tablet market as consumer sales plateau and retail prices continue a steady decline from 2014. While some emerging markets enjoyed unit growth in excess of 30% in 2014, several major markets saw low or even negative growth.
Smaller screen tablets currently command significant market share, taking 71% of shipments in 2014. This category however is most at risk by the rise in demand for phablets, as sales of large screen smartphones collide with those of smaller-screen tablets. As a consequence, larger screened tablets are expected to increase future share with manufacturers also shifting production from 7 to 8+ inch devices by end 2015.