According to new global research from Irdeto, many consumers would consider changing their primary TV service to an a la carte model to avoid paying for bundles which include channels they don’t watch.
The research reinforces a growing consumer trend and reveals that 42% of UK consumers, 46% in Australia, 54% in Singapore and 58% in the US would be interested in changing their current TV service to a package where they could select the specific channels and content that they wanted to watch.
There are a number of consumers, however, who wouldn’t consider shifting to an a la carte TV service model. This is largely because they like the variety of content offered in more traditional packages – particularly in the UK (36%) and Australia (28%).
While it’s clear that many may not realize that the cost of creating an a la carte experience could actually be equal to – or greater than – current pay TV bundles, it is expected that the desire for hyper-personalization and choice will still fuel the a la carte trend worldwide.