TV analytics company TVbeat has entered a strategic partnership with TV app specialist Metrological.
The partnership will enable TVbeat to fuse STB and mobile device return path data with app usage consumption from Metrological’s Application Platform. The integration gives pay-TV operators and content providers additional app usage data to further optimize and monetize TV app store operations.
“Our analytics offering has been developed with the objective of empowering our customers to make fact-based decisions and ultimately increase their company ROI,” comments Laurence Miall d’Aout, CEO at TVbeat. ”Customer satisfaction is key, and this is why we are delighted to partner with Metrological as they are at the forefront of enabling pay-TV operators to launch and monetize their multi-screen experiences.”