Tata Sky, India’s leading direct-to-home (DTH) operator, has chosen the Ericsson AVP 4000 System Encoder to enhance TV viewing experience for its customers.
Tata Sky has upgraded and expanded its entire DTH platform to the AVP 4000 System Encoder, Ericsson’s industry leading video compression platform. The upgrade enables Tata Sky to substantially increase the bouquet of channels offered to subscribers while maintaining the highest quality of viewing experience.
“For Tata Sky, it is of utmost importance to consistently deliver a high quality viewing experience to our subscribers,” comments Harit Nagpal, CEO, Tata Sky. “The Ericsson AVP 4000 System Encoder allows us to enhance picture quality, offer increased volumes of channels and content and launch new services, such as OTT, on the same platform.”