Sky and Viacom International Media Networks (VIMN) have agreed to extend their commercial partnership in the UK and Ireland for a further five years.
The arrangement ensures Viacom’s popular pay-TV channels – including Comedy Central, MTV, Nickelodeon and VH1 – will continue to be available in all Sky homes. The two companies will also extend their advertising sales relationship to include Channel 5 and its associated channels.
Channel 5’s suite of channels — Channel 5, 5 USA and 5 — will be added to the portfolio of 17 Viacom channels already sold by Sky Media, Sky’s advertising sales division, from June. Channel 5’s sponsorship, digital and on-demand sales will also be sold by Sky Media as part of the arrangement.
David Lynn, President, VIMN UK, Australia and Eastern Europe, comments: “Sky is a highly-valued partner for Viacom and we’re delighted to extend our relationship for the benefit of our viewers and advertisers. We’re convinced Viacom’s interests are best served by a single point of advertising sales in the UK and Ireland and that Sky Media, with its strong track record of selling our pay TV channels and its innovative approach to improving the targeting and effectiveness of TV advertising, is best placed to provide it.”