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Over 1/2 US households subscribe to SVOD

Over 1/2 US households subscribe to SVOD

Over 1/2 US households subscribe to SVOD

52% of US households get a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu Plus, according to new consumer research from Leichtman Research Group.

The research also found that 56% of all US households have at least one television set connected to the Internet via a video game system, a smart TV set, a Blu-ray player, and/or a stand-alone device (like Roku, Apple TV, Chromecast, or Amazon Fire TV) — up from 44% in 2013, and 24% in 2010.

While 27% of all households have a TV set connected via one device, 29% of households are now connected via multiple devices — up from 17% in 2013.

Along with the increase in connected TV households and devices, there has also been an increase in watching Internet-delivered video on the TV set. Overall, 29% of adults watch Internet-delivered video via a connected TV at least weekly, compared to 17% in 2013, and 5% in 2010. In addition, among Netflix streaming video users, 85% say that they watch Netflix on a TV set — a slightly higher level than in any previous year.

These findings are based on a telephone survey of 1,215 households nationwide and are part of an LRG study, Emerging Video Services IX.

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