Nielsen and Roku, today announced a strategic agreement that will enable Nielsen to measure video advertising delivered to Roku streaming players and Roku TV models.
Initially, Nielsen and Roku will enable OTT measurement through Nielsen Digital Ad Ratings.
Publishers who choose to participate will have the ability to measure their audience according to Nielsen demographics, as well as access the full suite of Digital Ad Ratings to measure, guarantee and report campaign audience delivery through the Roku platform.
“Cross-platform audience measurement is critical for advertisers looking to leverage the trend of increasing over-the-top video consumption,” comments Megan Clarken, EVP of Global Watch Product Leadership at Nielsen. “By working with Roku to measure live streaming and on-demand advertising on its platform, we can gain great insights into OTT viewing and expand the measurement and delivery of Total Audience Campaign and Content insights for all of our clients.”
Speaking at TV Connect last week, Roku’s VP for content Ed Lee argued that, ultimately, “all TV will be streamed.”