Mobile data traffic will approach almost 197,000 PB (Petabytes) by 2019, equivalent to over 10 billion Blu-ray movies, according to new research from Juniper Research.
However, the research found that only 41% of the data generated by these devices will be carried over cellular networks by 2019, with the majority of mobile data traffic offloaded to Wi-Fi networks.
The research, Mobile Data Offload & Onload: Wi-Fi, Small Cell & Network Strategies 2015-2019, estimates that the average monthly data usage by smartphone and tablet users will double over the next four years. The daily media consumption by mobile users will continue to rise, bolstered by the rise in 4G adoption and factors such as HD video usage.
“Certainly, video is forming an ever-greater proportion of network traffic. For example, Juniper Research anticipates that video traffic over smartphones will increase by nearly 8 times between 2014 and 2019”, explains research author Nitin Bhas. Video currently accounts for around 60% of global IP traffic and, in some developed markets, this proportion is likely to exceed 70% in 2-3 years.
In 2014, data traffic generated by smartphones, featurephones and tablets in the Far East & China exceeded that of North America for the first time.