Freeview has passed the 100 million mark for the number of Digital Terrestrial Television (DTT) TVs and boxes sold since its launch in 20021.
The figure includes all televisions, set-top boxes and DVD and Blu-ray devices with an inbuilt Freeview DVB-T SD or HD tuner.
The news comes ahead of the launch of Freeview Play, the subscription-free connected TV service that combines catch-up and on-demand services with live TV, thereby enabling viewers to catch up on the TV they’ve missed directly from the TV guide.
Since the first smart TV was introduced in the UK, the connected TV market has seen a five-fold increase in sales increasing from 9% of all TVs sold in 2010 to 48% in 20142.
“Reaching this milestone is testament to the ongoing popularity of the Freeview service,” comments Guy North, Managing Director of Freeview. “Since its launch we’ve taken the country from analogue to digital, linear to time-shifted, and SD to HD. Soon, we will take our viewers from digital to a connected TV world with Freeview Play.”