The Chinese Government is to launch a state-owned video streaming service, TARA TV, in a bid to significantly reduce piracy within the region.
The goal of the partnership is to provide a legal and cost-effective way for Chinese consumers to access Hollywood or other premium content without breaking the law.
The cloud platform will be enabled by tech provider TV2U in a strategic alliance with Stereoscope Cloud and Vector International. After launching into the market, TV2U will also be able to ingest local Chinese content into its global content network and offer it to subscribers outside of China, delivering local and Chinese-language video to nationals living elsewhere in the world.
Vector International’s software will also be used to introduce a loyalty scheme to TARA TV that incentivises consumers to use the state-owned platform rather than searching for illegally streamed movies. Similarly to traditional retail loyalty schemes, Chinese consumers will be able to earn points from shopping online or interacting with advertising on the platform. These points will be redeemable against pay-per-view premium content and other products and services provided through the TV2U platform.
“Piracy has been a huge deterrent for Hollywood content in China, despite the fact it’s a significant global market,” comments Nick Fitzgerald, CEO at TV2U. “But with TARA TV you can trace the legality of any broadcast stream and identify exactly when and where a device is accessing the network. If a copyright breach or unauthorised connection is suspected that user can be cut off immediately, making TARA TV a powerful tool for cracking down on piracy.”
TARA TV is expected to launch in China before the end of the year.
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