Social TV discovery network Beamly has announced a grand total 9,077,194 votes for the live ‘Votelys’ (polls) it ran during the weekend’s year’s Eurovision competition.
Beamly points out that this trumps Twitter’s reported 6 million tweets, “demonstrating a new trend for social TV.”
Throughout Eurovision, Beamly users could cast their opinion on questions like which country would be most likely to get nil points, which contestant was most likely to be famous after Eurovision, and who was predicted to win.
“This staggering level of engagement demonstrates growing appetite from the public to be part of an immersive, community-led platform around TV. This goes far beyond what’s possible with traditional social networks,” comments Juliette Otterburn-Hall, Chief Content Officer at Beamly. “Not only are today’s viewers looking for deeper engagement around their favourite shows, they want the same experience for mainstream TV events like Eurovision too.”