Change imposed by industry ‘outsiders’ is to blame for a “general sense of powerlessness” felt by some of the TV industry’s biggest players, according to a new study by Arqiva.
The whitepaper on Connected Broadcasting, launched at Arqiva’s recent Customer Innovation Day, reveals that broadcasters are anxious both at a lack of clarity around the development plans for major platforms and the arrival of a ‘new era’ bought about by OTT players like Netflix.
“One feeling that came across strongly throughout our research was that of ‘powerlessness’, as the core television players found change being imposed upon them, either by technological developments, outside disruptors or simple consumer demand,” explained Arqiva’s David Crawford, Managing Director for Satellite and Media.
Crawford went on to argue that there is a “pressing requirement” for these businesses to evolve their offering at the same pace as the current technology. “The challenge for companies like Arqiva is to deliver all the aspects required of the new blended connected experience in a way that maintains the essential reliability and resilience of the distribution,” he concluded.