76% of Brits consume news digitally

Jack Peat,  Head of Digital, 72Point

Jack Peat,
Head of Digital,

As much as 76% of Brits now consume their news digitally, a recent study from 72Point  has revealed.

Online is playing a greater part in the way we get our news than ever before. 70% of people say social media has made it easier to access news, with 34% regularly clicking through to news stories via social networking sites.

The study of 7,500 Brits also uncovered a healthy demand for news, with the average person accessing 6 media stories each day, with almost one in ten consuming more than 16 stories a day.

“Our Media Consumption report demonstrated that the way we consume and interact with media is undergoing a seismic change,” comments Jack Peat, Head of Digital at 72Point. “News is predominantly consumed on mobile devices and discovered socially, which means there is a thirst for more digestible content that can be delivered quickly with maximum impact.”

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