As much as 76% of Brits now consume their news digitally, a recent study from 72Point has revealed.
Online is playing a greater part in the way we get our news than ever before. 70% of people say social media has made it easier to access news, with 34% regularly clicking through to news stories via social networking sites.
The study of 7,500 Brits also uncovered a healthy demand for news, with the average person accessing 6 media stories each day, with almost one in ten consuming more than 16 stories a day.
“Our Media Consumption report demonstrated that the way we consume and interact with media is undergoing a seismic change,” comments Jack Peat, Head of Digital at 72Point. “News is predominantly consumed on mobile devices and discovered socially, which means there is a thirst for more digestible content that can be delivered quickly with maximum impact.”