Today marks the 10 year anniversary of the first YouTube video upload, with the number of hours YouTube’s billion-plus users spend watching content on the site is up 50 percent year-on-year.
Meanwhile new research from Accenture shows that viewership of long-form video content – like movies and television shows – is shifting from the TV to other digital devices such as computers, laptops, smartphones and tablets.
“Looking ahead, quality will become key as consumers view more content online,” explains Gavin Mann, Accenture’s global broadcast industry lead. “In our survey, 89 percent of consumers watch long-form video on connected devices, yet significant numbers report issues with their viewing experience such as buffering or distortions during play. However respondents said they would be willing to pay for online video service if it included greater content variety, less advertising and better video quality.”
In an exclusive interview published this week on IP&TV News with Thomas Riedl, TV Connect keynote and Google’s Global Head of Android TV Partnerships, Riedl explained how Google’s experience with bringing Google to the big screen has influenced Android TV.
“As we’ve invested to bring YouTube to the big screen we’ve discovered it is a very hard thing to develop your app for each device manufacturer. With the Android TV app developers don’t have to worry about that any longer – you write once, it runs on all Android TV devices.”
Riedl added that, in turn, Android TV provides “one of the best possible YouTube experiences you can get” on the big screen:
“It’s personalised, it’s fast, it’s relevant. We also see it as a showcase for other app developers to understand what they can do with the platform, how quickly they can innovate and move and release new features.”
Google’s Thomas Riedl is delivering the closing keynote, ‘Launching Android TV’ (Day 3, 14:45) at next week’s TV Connect (28 – 30 April 2015 ExCel, London), and will be also be appearing on a super panel discussion, ‘Understanding the Next Stages of Multiplatform Engagement’ (Day 1, 11:25). Click here to download the full, free brochure.