YouTube are planning a paid-for ad free version for interested subscribers, according to an email from the Google-owned VOD giant sent to video creators.
Hailing the other “bold new steps” taken in recent months, including the YouTube Music Key Beta and YouTube Kids app, the email explains that the forthcoming paid offering will “generate a new source of revenue” for the video creators themselves.
“Today, mobile represents over half of all watchtime and mobile revenue is up 200% in the last year,” reads the email. “ Just as with mobile, we’re confident this latest contract update will excite your fans and generate a previously untapped, additional source of revenue for you.”
In related news, Google’s Thomas Riedl (Global Head of Android TV Partnerships) has been confirmed as a speaker at this year’s TV Connect (28 – 30 April 2015 ExCel, London).