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Viaccess-Orca: “TV Connect is a very important show”

David Leporini, Executive Vice President of Marketing,  Viaccess-Orca

David Leporini,
Executive Vice President of Marketing,
Viaccess-Orca

IP&TV News talks TV Connect and more with Viaccess-Orca’s David Leporini

IP&TV News: Can you tell us about Voyage, and what it brings to the ongoing evolution of TV Everywhere?

David Leporini: Voyage is Viaccess-Orca’s end to end TV Everywhere solution, delivering content securely on any network, to any screen, personalized to each user.

VO’s flexible solution enables content service providers to introduce a variety of advanced business models, complying with content owners’ requirements and allowing effective monetization for a multi-screen service.

Voyage supports content preparation and distribution over managed and unmanaged over-the-top networks, from a unified, centralized service delivery platform. This approach simplifies management and accelerates new service roll out.

VO’s solution includes Connected Sentinel, a robust Digital Rights Management solution, which enables content service providers to securely deliver premium content to all devices, enforce service business rules and easily comply with the growing variety of content rights distribution restrictions. Ongoing content security is provided through continuous piracy monitoring and proactive security upgrades.

In order to deliver a highly engaging, personalized viewing experience across all devices, VO’s Voyage includes a powerful, proprietary Content Discovery solution.

Voyage is VO’s journey into content experience. Voyage brings our vision to life: shaping the ultimate content experience for users, at anytime, anywhere, on any device, allowing them to be fully immersed in the experience and addressing the end-user evolving needs.

Voyage is powering millions of subscribers worldwide, with recent deployments in Romania with Telekom Romania (DT subsidiary), France with Orange France, Spain with Orange Spain and Sweden & Denmark with Boxer.

In general, how is personalization changing the multiscreen experience and what are the main advantages it can offer the operator?

Our strength is making all devices completely personalized. Smartphones, tablets, pc’s etc. are personalized devices, and our ability to learn the user behavior and preferences are key to provide a video consumption experience which is similar to the experience we have today on many personalized apps on CE devices. The TV is naturally a less personal device, as it is normally shared between household members. At VO, we have the capability today to introduce personalization also on the TV, using a one-time identification method on handheld devices in order to synchronize with the TV for a seamless login.

So depending on the device and context of use, OTT services should be personalized. When we’re delivering a VOD catalog over the top on the big screen, recommendations and personalization are important.

Once an operator provides a very good, compelling and unique user experience, the engagement is increased by definition and its revenue stream.

The next step is personalizing the user interface itself, based on gathered information on user behavior and actions.

Recently Viaccess-Orca has seen new deployments with Telekom Romania. Can you tell us a bit about this and what’s so significant about it?

Viaccess-Orca’s Voyage, TV Everywhere solution is powering Telekom TV – Telekom Romania’s multiscreen offering.

Using Viaccess-Orca’s Voyage solution, which includes the company’s RiGHTv unified service delivery platform and COMPASS content discovery platform, Telekom Romania can deliver a wide range of content, including live television, video-on-demand (VOD), and catch-up TV, to subscribers on any screen.

Voyage offers a unified backend that creates a secure, personalized, and consistent user experience.  Viaccess-Orca was also the primary system integrator on the project, ensuring a smooth integration process with the following technology partners: Accedo, Akamai, Broadpeak, Cap Gemini, Friendly Technologies, Harmonic, KAONMEDIA, and Zenterio.

The biggest challenge was launching the IPTV and OTT multiscreen offering in a very short timeframe. Telekom Romania needed to find a TV Everywhere solution and ecosystem partners that support a wide range of device types (e.g. TVs, PCs, smartphones and tablets) and business models (e.g. subscription and pay-per-view) without dramatically increasing capital and operational costs. The solution ensures an extremely high quality of service (QoS) and quality of experience (QoE) for subscribers at all times.

You’re going to be at TV Connect. This is far from your first appearance there! What’s so special about this event?

TV Connect is a very important show for Viaccess-Orca. It gathers many relevant players of our industry.

It’s also a great opportunity to promote our products and solutions, to meet prospects, customers, partners, media. To share views of the market evolution. This year we are announcing at the show new customers, showing on display our customers’ proven and deployed solutions, and stepping on stage with our customers to present joint case studies and lessons learnt.

It’s a “human” size show and very qualitative. Thanks to this size, the exposure and exchanges with people are very personal.

We’ve won awards in the past at TV Connect, and we hope to continue this tradition.

This year we will discover TV Connect in its new location; we hope it will be as great as before and even better!

 TV Connect 2015 (28 – 30 April 2015 ExCel, London) kicks off next week. Click here for booking and more info

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