On Day 1 of next week’s TV Connect (28th April, 2015) Norigin will host a Fireside Chat with industry experts from across Europe to candidly assess the reality and evolution of European OTT services.
Here some of the participants offer a foretaste of the discussion…
Ajey Anand, CEO, Norigin Media: As the viewing habits of consumers evolve, the options for delivering and manageing such solutions increase in complexity. The cloud has been a key driver across all technologies and it’s no different within the TV space. Every segment of the value chain for managing these new age TV services has the option of being managed in the cloud: the conventional risks of stability and privacy are the main reasons the cloud is not yet a generic reality.
Sébastien Thiebaud from Orange Global: Big Data/Data Analytics are key issues for enterprises and operators in particular. Privacy concerns are a major roadblock: operators will never want to push data to unrestricted cloud companies. The private data of operator customers is not for sharing and is well protected.
Perhaps the simplest way to think about how we can move forward is in terms of private infrastructure to collect and use data in a protected environment. We of course may use external CDNs, middleware providers and portals to collect some other data, but the problem is cross referencing all of this. Big data is still a question which is being answered piecemeal.
Owen McLoughlin, IPTV Proposition Manager, Vodafone Ireland: Devices are fragmented and a seamless user experience across all screens is important. I’m very about users feeling instinctually comfortable and being able to play content with no fuss. In a multi-screen environment, we are seeing a trend where tablets and mobiles are gaining popularity over PCs across many services but also see that connected TVs and casting devices are disrupting plans before they are finalised.
A design and user experience which accommodates all the fragmentation trends is important. This is a new and highly competitive landscape we see today and standing out within our bounds is important. In the OTT space, design and UI represent a separate expertise and I prefer to work from this direction and then see what technology suits the required result: it’s the experience that matters and not how it is made.
Don’t miss Norigin’s Fireside Chat, Day 1, TV Connect (28th-30th April)