Ovum analysts relate their day-by-day highlights at this year’s TV Connect
Ismail Patel, TV Analyst, Ovum: In terms of technology, the shift to 4K is gathering pace. Multiple 4K channels are being launched in Europe and the Far East and, as one would expect, the TV Connect exhibition floor is populated with multiple vendors showcasing their 4K capabilities. As more is invested in 4K by broadcasters and manufacturers, the technology, sets, and services will become more affordable and I believe this will promote a pace of growth similar to that experienced by HD over the last five years.
This positive viewpoint is informed by Ovum’s own research on 4K, which shows that some of the transmission concerns about the technology have been addressed. HEVC is now stable and becoming a realistic option for providers looking at building 4K services – while the cost of 4K display devices has plummeted as volume sales ramped up.
While Ovum remains positive, 4K’s success is not quite a sure thing yet. It is still an early adopters’ market. While prices are coming down and new content is becoming available, devices are still expensive and compelling content remains scarce. Add to that the fact that transmission is only just starting (with high-end bandwidth connections) and it is clear there is still some way to go.
3D was notably absent from the conference – from both the vendors in the stalls and in the presentations delivered. 3DTV, as we have known for the past couple of years, is dead. This was made even clearer as news broke yesterday that Sky’s 3D channel will be closed down in June.