Ovum analysts relate their day-by-day highlights at this year’s TV Connect
Tony Gunnarsson, Senior Analyst, Ovum: There is an increasing recognition amongst TV Connect delegates and speakers that SVOD is now mainstream, a stance that is in line with Ovum’s recent research on OTT video. A lively discussion moderated by the self-styled ITV doctor Rick Howe suggested a consensus that there will be a surge of SVOD services launched in the coming year; however, not all will succeed.
Elsewhere, transactional VOD – once considered the future of home video – was largely quietly ignored. Some TV Connect delegates expressed a view that we are now at the mythical take-off point where consumption of a la carte premium VOD is fulfilling its earlier premise. But, in reality, Ovum’s view is that transactional VOD at a mass-market level is now largely a complement to SVOD.
When someone wants to watch a new film that has passed the theatrical stage, before it reaches SVOD services, you have to go transactional. There is no such thing as a dedicated TVOD consumer at a mass-market level, many consumers in mature markets are now SVOD subscribers, some of them might also buy or rent content but only very occasionally.