TV social discovery platform Beamly has announced that it has enjoyed an 11X lift in growth to 10.4m unique users since its relaunch in April 2014, and has unveiled a series of new content experiences.
Beamly says a major driver of this audience growth has been success in offering a menu of 24/7 experiences that live across NBCU, Viacom and new partner TV network sites.
The new ‘Frictionless Fun’ features include ‘Votely’ – a one-click, real time way to express sentiment towards a TV show, and Sticker sensations’ – one-click stickers, emojis and icons, customised TV show emojis.
“More than 90% of people on Twitter don’t tweet,” explains Jason Forbes, Beamly CEO. “Frictionless Fun is the result of intense testing with Millennial and other TV fan segments to amplify the level of audience participation around the clock. For one primetime-show experience we saw over two million votes in less than 48 hours. This also gives TV networks another set of capabilities that can be embedded in minutes on their site to drive audiences, engagement and monetisation.”