The next stage for big OTT players such as Amazon, Netflix and Hulu will be the acquisition of major sporting rights, new research from Juniper Research suggests.
However, Juniper stresses that the high cost is currently serving as a deterrent.
According to research author Dr Windsor Holden, “Even for free streamed sporting events, audiences are rarely in excess of a million – to recoup the cost of a successful bid, OTTs would need a paying audience of perhaps 10 million in some cases. But by 2021, when the NFL (National Football League) rights are due for renewal, we would be surprised if one or more OTTs did not bid for an exclusive live package.”
The research also affirms that content paid for via carrier billing will provide operators with more than $14bn in revenues over the next five years.
Perkins Miller (Chief Digital Officer, NFL) will be delivering a keynote, ‘Understanding the Role of the SuperBowl as the Globe’s Largest Multiplatform Event,’ at this year’s TV Connect (28th – 30th April 2015 ExCel, London). Click here to download the full TV Connect brochure for free.