A new whitepaper from Frost & Sullivan and media delivery specialist Vantrix demonstrates the operator TCO improvements gained by performing just-in-time transcoding (JITT) at the network edge to power live-to-VOD services.
To date, the most popular paradigm for multiscreen media processing has been a just-in-time packaging (JITP) approach, driven by low cost storage, manageable content volumes and the high cost of transcoders. However, the report attests that soaring content volumes and growing profile complexities, combined with the availability of low-cost ultra-high-density transcoding solutions, are shifting economics to JITT.
“In order for operators to efficiently meet the increased demand for today’s live-to-VOD media services, they must transition transcoding to the network edge,” comments Jean Mayrand, CEO and president of Vantrix Corporation. “Live-to-VOD services such as catch-up TV, start-over TV and nDVR are core services for our customers, and this report highlights how shifting transcoding to the network edge can enable them to deliver the services that consumers want while dramatically reducing costs and being positioned for future growth. ”