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Red Bull partners with Tata for upcoming TV channel

Red Bull partners with Tata for upcoming TV channel

Red Bull partners with Tata for upcoming TV channel

Red Bull Media House has selected Tata Communications as its “connectivity and innovation” partner for its upcoming TV channel.

Originally known as a supplier of extreme sports content, Red Bull Media House today produces a broad range of formats and offers more than 1,000 hours of content to broadcast channels and digital platforms around the world. The new channel is due to launch next year.

Red Bull Media House will use Tata Communications’ Video Connect Service to ensure maximum uptime, reliability and premium quality of video delivery – optimising the consumers’ viewing experience.

“When we were looking for a connectivity partner to launch our television offering, we needed a network and service we could trust to deliver ground-breaking footage from across the globe,” says Andreas Gall, Chief Technology Officer, Red Bull Media House. “Whether we’re broadcasting a historic space jump or a live concert, we need to be confident of maximum uptime, global reach and security. We’re extremely proud to be launching this cutting edge technology with Tata Communications, a company that shares a DNA similar to ours in experimental improvement and continuous innovations. This partnership will further improve the experience for our fans across the globe.”

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